The case study implementation area includes the total Danish Dairy Sector, a global player in the industry, producing in several countries and selling its products worldwide.

Danish dairies are competing at the global market, and the company Arla Foods has a world leading position (its turnover in 2009 was € 6.2 billion).

The distribution of dairies in Denmark is located mainly in Jutland and Funen. The picture on the right indicates co-operatively owned dairies (circles), and private-owned dairies (triangles). The blue circle shows the location of the organic dairy that will be compared with the overall baseline.

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